For schools
Over 49 million parents in the U.S. visit each year to find information about schools and how to support their children鈥檚 learning. As a nonprofit, our mission is to provide high-quality information that supports parents pursuing a great education for their child, schools striving for excellence, and communities working to diminish inequities in education. For school leaders, we offer resources to help you connect with parents and share more information about what makes your school special.
Claim your school鈥檚 profile
As a school leader, you know your school best. We want to help you tell your school鈥檚 story and ensure our information is as robust and accurate as possible. With this in mind, we offer vetted school officials free School Accounts, which you can use to 鈥渃laim鈥� your school鈥檚 profile and update key information and share more about what makes your school unique.
Sign up for a School Account
It鈥檚 easy as 1-2-3: Enter your school鈥檚 name in the search box, sign up for an account using your professional school email address, and then customize your profile! (Please note: we take data security seriously, so we鈥檒l verify your affiliation with the school before publishing changes).
Reach prospective parents
For school officials who are looking to promote their school and encourage prospective families to visit or enroll, we offer two paid programs:
School marketing solutions
An annual program that includes highly targeted outreach units appearing on search results and local school profiles; an enrollment lead capture form to help connect interested prospective families with your admissions personnel, and an integrated module to promote upcoming events and announcements on your school鈥檚 芭乐视频 profile page.
For schools with smaller budgets (under $5,000), we offer a self-serve advertising platform that provides a simple, automated way to build a campaign and reach prospective families. Upload your message, select targeting parameters and assess results.
Reinforce the school-home connection
Extend the impact of the classroom by helping parents support their child鈥檚 learning at home. 芭乐视频鈥� original (and always free) content is grounded in the latest research and learning science and written in a tone and formats that work for parents鈥� busy lives. From understanding new learning standards and how to help children master grade-level skills, to explaining new state tests and how to use the results to support learning all year long, to developing children鈥檚 social-emotional capacities, our content can help teachers and school leaders reinforce classroom activities and support great learning at home.
We encourage you to share these free resources with your staff and parent community!
Newsletters
芭乐视频 weekly: a round-up of our best articles, worksheets and more.
Grade-by-Grade: weekly updates tailored to a child鈥檚 grade, including academics, social-emotional learning and key developmental milestones.
芭乐视频 Test Guide for Parents
New standards, and the associated SBAC and PARCC tests, can be confusing for parents and challenging to explain for teachers and administrators. This free guide helps parents understand their child’s score report, explains the skills their child is expected to know (and why), offers sample test questions, and offers simple ways parents can help if their child is struggling.
Milestones
What does on-track learning look like? This free collection of short videos helps make standards tangible for parents by showing what successful learning looks like, with real children demonstrating mastery of key parents understand what proficiency looks like skills their child will need to master at each grade level.grade-level expectations look like, and how they can help their child master key skills. The K-8 Milestones collection shows real students demonstrating what success looks like on a grade-by-grade basis in reading, writing and math. The high school Milestones collection shows teens demonstrating critical real-world skills they鈥檒l need to be well-prepared for college and career.
We鈥檙e here to help
Get answers to common issues administrators face and get direct help from our customer service team.
Frequently asked questions
How can I claim my school鈥檚 profile? 禄
